I know right? Where does one even start? With the number of active Instagram users having eclipsed the 1 billion mark as of June 2018, how is any one person supposed to wade through the vast #Instaworld in search of something that will actually improve their photography?
With 🔥 #Lit tips that’s how:
#1 – Search Hashtags
Unless you’re a complete novice when it comes to IG, you don’t need me to tell you that hashtags are just about the single most important tool that exists on the platform – both for content creators and engagers. So if #lightroompresets are what you’re after, make sure you work that search bar. It also pays to try some related searches, like #weddinglightroom, #acrpresets, #weddingpresets etc. as you never know what you might come across. Hidden gems often take a bit of work to discover.
#2 – Check for Legitimacy
For example, if you’re looking for pro standard Lightroom or ACR presets for wedding photography, it could be a good idea to make a mental checklist of the following things. Is the supposed preset maker an experienced wedding photographer with more than just a few couples under their belt? Or do they mostly repost images from other photographers and market themselves like some sort of lofty feature page in their bio? Do they show before and after comparisons that demonstrate tonal integrity, or are their colors all wild and funky-like? Do they profess to have multiple unique looks on offer, all of which promise to be great, yet seem to really only have 1 or 2 distinct palettes judging by the lack of variety on their feed? Or are they truly adept at creating different color styles that you can feel confident about applying to whole wedding collections?
#3 – Are The Presets Cheap or Free?
Although cost isn’t always an accurate indicator of how good something is, think about it like this: If the preset seller was already making steady sales at a fair price, what reason would they have for suddenly giving away their stuff for free or for peanuts? And I don’t mean for an occasional sale or a competition etc. Which begs the question, how good can a cheap or free preset be? See, a quality preset artist knows the innate value of their goods, just like a renowned photographer knows his/her worth. Because Good Presets actually work! And have the potential to lift a semi-decent shooter out of obscurity. Lesser preset makers on the other hand, tend to over-broadcast discounts and deals, because (1) it’s easier, and (2) they really don’t know how to make good presets, period.
So there you go. Some things for you to keep in mind when perusing the world’s preset smorgasbord. Because even a little awareness can be a big help ✌️