Sometimes, in order to distinguish yourself from a sea of photographers who are all trying to make it, one needs to do something that can feel counter-intuitive. And that’s taking a step back and simply observing; which is exactly what we did when it came to building on our own photography brand. Because often, it’s not about what you do or say, but rather what you DON’T… that creates a different impression in the mindset of prospective clients.
For this reason, we therefore sat down as a team and brainstormed a brief catalogue of marketing fizzers, of which we think you should steer clear, if your ultimate goal is not to look like everyone else in the wedding photo industry:
#1 – Show pictures (anywhere) of you posing with a camera.
This includes on your website as well as any and all of your social media pages. Why? Because you never want to look like you’re trying too hard to look professional; as it can give people the notion that you are in fact the opposite, and are desperate for recognition. So lose the camera, and just present yourself naturally. You’ll seem a great deal more approachable this way.
#2 – Plaster your photos with logo watermarks.
When we came onto the photography scene in 2010, everyone was doing it. Because erroneously they thought it was a brilliant way to get more exposure for their brand. But instead, it only made their images look spammy. I mean, who really wants to see a repetitive stamp / typography design superimposed on every photo while browsing through a portfolio? Let your photos alone do the talking, and know that if the viewer likes them enough, they will contact you one way or another.
#3 – Say that photography’s always been a passion of yours.
OMG. Can anyone get any more cliché? Sure, passion is important, but to be fair, it’s a word that’s overused by people who really aren’t passionate about their art. If they were, their images would be amazing… but this is seldom the case, because very little work has been put into them. Instead, the majority of people pursuing photography as a career, are only doing it because they think it’s easy. Little do they know, however, that in a day in age where literally anyone can take a photo, you need to be leagues above almost everyone in order to make it as a pro.
So what’s the bottom line?
Don’t shy away from thinking outside the box. Don’t just follow along with what everybody else is doing. Every photographer has an edge. What’s yours?